Services Optimization
SEO & accessibility
Technical fixes that help people and search engines find, read and use your site.
At a glance
- Includes
- Crawlability, metadata, structured data, keyboard and screen reader checks
- Works with
- Your existing website, in the CMS or code you already use
- Delivered as
- A prioritised audit and the fixes agreed, merged through your own review
- Starts with
- A review of how your site is found and used today
Fit
Is this right for you?
Usually the right call when one of these sounds familiar.
Pages search engines skip
Important pages do not appear in search results.
A site that is hard to use
Some visitors cannot reach forms, menus or content.
A redesign with no checks
New templates went live without an audit.
Questions you cannot answer
Nobody can say whether the site meets accessibility guidelines.
Not the right service? Slow pages: Performance. Weaknesses in security: Security audits.
Scope
Scope and what you get
The audit is written against recognised guidelines, with fixes ranked by impact. Each piece of work has a matching thing you receive.
- What we do
Crawlability and metadata
A review of how search engines reach, read and index your pages.
What you receiveA technical SEO report
Findings on titles, descriptions, links, redirects and indexing, in priority order.
- What we do
Structured data
Markup that tells search engines what your pages are about.
What you receiveMarkup in place
Structured data added where it applies and checked in testing tools.
- What we do
Accessibility audit
A review against WCAG 2.2, including keyboard and screen reader checks.
What you receiveAn accessibility report
Each issue with where it occurs, who it affects and how to fix it.
- What we do
Fixes
Changes to templates and content that solve the highest-impact issues.
What you receiveChanges you can review
Fixes arrive in your repositories through your usual review.
Use cases
Relevant use cases
Practical situations where this service is put to work. Open a card to see how it applies.
Fixing pages that search engines cannot index
A review of why key pages are missing from search, and the technical fixes that bring them in.
- Crawl and index status reviewed
- Redirects, links and metadata corrected
- Structured data added where it applies
Auditing a site against WCAG 2.2
A structured accessibility audit of the templates and journeys your visitors use most.
- Keyboard use, contrast and labels checked
- Screen reader checks on key journeys
- Issues ranked by who they affect and how badly
Checking a redesign before launch
A review of new templates for search and accessibility problems while they can still be fixed cheaply.
- Templates checked on desktop and mobile
- Headings, links and forms reviewed
- A short list of fixes before go-live
Sample use cases, drafted as placeholders. The Plethora team confirms the final list.
Process
How it works
Four stops, agreed with you as we go. Each shows what we do and what we need from you.
Review
We doWe crawl your site, test it with a keyboard and screen readers, and note what blocks people and search engines.
You doYou share access to the site, its analytics and search console.
Prioritise
We doWe rank the issues by impact and effort and explain each in plain language.
You doYou choose what to fix and in what order.
Fix
We doWe make the agreed changes in your templates and content, in your repositories.
You doYou review and merge the changes.
Confirm
We doWe retest the fixed pages and write up what is resolved and what remains.
You doYou keep the report as a record, and decide on any follow-up.
Quality
Quality and handover
How the work is checked, accepted and passed to you.
Recognised references
Accessibility findings are written against WCAG 2.2, with the criterion named.
People, not only tools
Automated checks are followed by keyboard and screen reader testing.
Ranked by impact
So the fixes that matter most come first.
Reports your team can use
Each issue says where it is, why it matters and how to fix it.
Tools
Tools and technology
Tools we use in delivery. We choose them to suit your team, and the list does not imply any partnership. Logos belong to their owners.
- Lighthouse
- Playwright
Engagement
Engagement and cost factors
Ways to work with us
A scoped project
A defined audit and round of fixes, with a written report.
A team alongside yours
Our engineers work with yours so new pages meet the guidelines.
Ongoing support
Regular checks as content and templates change.
What shapes scope, timing and cost
- How many pages, templates and journeys are in scope
- The CMS or code the site is built on
- How much content needs checking or rewriting
- Whether you want the fixes made by us or by your team
- How often the site changes
Scope and cost are confirmed with you in writing before work starts.
FAQ
Frequently asked questions
We cannot promise rankings. We fix the technical problems that stop search engines understanding your site.
An audit against WCAG 2.2 shows where you stand and what to fix. It is not a certificate, and we do not claim compliance on your behalf.
Yes, if you want that. Fixes arrive in your repositories through your normal review.
We review and advise on structure, titles and descriptions. Writing the content itself is agreed separately.
Make your site easier to find and to use. Start with a conversation.
Tell us what you run today and we will come back with next steps.
Talk to usRelated